The Ultimate Guide to Direct Marketing

The Ultimate Guide to Direct Marketing

Image via canva.com​Direct marketing is a kind of outreach that can be used by companies to promote products in a personalized way. Businesses approach targeted customer segments through the mail, phone, or online platforms to inform them about their products or...
How to Conduct a Sensitivity Analysis

How to Conduct a Sensitivity Analysis

In the world of business, there are many variables, uncertainties, and risks. These factors affect the decision-making process in companies and sometimes make the procedure of doing business much more difficult.A sensitivity analysis is a tool that businesses use to...
What is Marginal Cost

What is Marginal Cost

What is Marginal Cost? Definition and CalculationMarginal cost is a concept commonly used in business. It is used to determine the best production quantity that adds the least cost to producing extra units. Calculating marginal costs is a vital aspect to doing...
Fiscal Policy – Understanding Economics Terms

Fiscal Policy – Understanding Economics Terms

Fiscal Policy: Understanding Economics TermsEconomics is a subject filled with many complexities. It is a labyrinth of bewildering details and terms that are hard to understand. Even economists sometimes have difficulty defining what it truly means.Yet, economics and...