Have a plan for your future? Does it involve a career in marketing? If it does, you’ll want to go ahead and pursue a degree in business with a focus on marketing. If you’re looking for the right university to attend to make your dreams come true, these 12 schools are your best bet.
Still on the fence about whether or not marketing is for you? If you have a natural charisma and can sweep a sales floor, marketing might be a suitable option. Sales aren’t the only thing marketing is about, though. If you love the idea of creating advertisements, studying trends, and streamlining messages, there’s a place in marketing for you.
Sound appealing? There are a few more things you might like to know about a career in marketing. The Bureau of Labor Statistics expects growth in the marketing arena—and not just by a little. The need for marketing managers is projected to increase by 9 percent. The need for market research analysts? That’s projected to increase by nearly 20 percent.
In case you were wondering, the average growth rate for overall employment is 7 percent. There’s no doubt about it—there’s a future in marketing. If you’d like that future to coincide with yours, look no further than this list of best universities to attend.
1. University of Pennsylvania
Founded in 1740 by Benjamin Franklin, the University of Pennsylvania is located in Philadelphia. Consistently ranked in the top colleges and universities, this university is a great place to receive an education. The University of Pennsylvania is more than just academics. Situated in a bustling city, you’ll have the opportunity to expand your horizons.
With housing options both on and off campus, an active Greek life, and well-known sports teams, the campus is vibrant. With 10,000 undergraduate students, you’ll be able to cultivate the right community for you. As a marketing student, you’ll be enrolled in the Wharton School—renowned for its graduate programs. Wharton has been offering classes geared toward marketing since the early 1900s.
As a Wharton student, you’ll choose from Marketing Concentration, Marketing and Communications or Marketing and Operations Management as your focus. Do you want to move into the retail industry? There’s even an available secondary concentration in retail. For more information on Wharton and its marketing department, you can visit them here.
2. University of Michigan–Ann Arbor
The University of Michigan is a public school and ranks second for their marketing program. That means you can have an amazing education in marketing for a fraction of the cost if you’re a resident of Michigan. A large school with over 28,000 students, it is located 45 minutes from Detroit. Set on over 3,200 acres, the campus is located in Ann Arbor.
Ann Arbor consistently makes the list of best college towns in the country. Students have access to 1,500 student organizations and over 60 Greek chapters. With an exceptional sports culture as well, there’s bound to be something you’re interested in. Want to learn more about applying to the University of Michigan–Ann Arbor for a degree in marketing? You can find all the information you need here.
3. New York University
Founded in 1831, New York University is located in Manhattan and boasts an enrollment of more than 26,000 students. A private institution, NYU is a city school, with no clearly defined campus. New York University offers 30 Greek chapters and more than 300 student organizations. With New York City on your doorstep, you will always have something to do.
New York University is divided into several different schools. If you head to NYU to study marketing, you’ll be a part of NYU Stern. There, you can expect to strengthen your marketing and analytic skills. If you’d like to learn more about NYU Stern and their marketing program, you can do that here.
4. University of Texas–Austin
A public school founded in 1883, the University of Texas–Austin is home to more than 40,000 undergraduate students. With a 437-acre campus, it is broken into 18 different schools. The University of Texas has an active Greek life and 1,300 student organizations. Students are not required to live on campus and scholarships are available.
If you decide to complete your marketing degree at the University of Texas–Austin, you’ll enroll in the McCombs School of Business. For more information on the school and how you can apply to the program, click here.
5. University of California–Berkeley
Founded in 1868, University of California–Berkeley is a public school. The university has nearly 30,000 students and a 1,200-acre campus that overlooks the San Francisco Bay. If you’re looking for a beautiful locale, you might not come across a better school.
The majority—95 percent—of freshmen live on campus. Here, you will find 1,000 different student organizations and a strong Greek system. Whatever it is you’re into, you’ll be able to find it at Berkeley. Divided into 14 different schools and colleges, it is well-known for political student activism. If you have an interest in activism, the University of California–Berkeley may be a good fit for you.
Pursuing marketing at the Berkeley means you’ll be a part of the Haas School of Business. As a student at Haas, you’ll be able to tailor your classes to your career interests. For more information on University of California–Berkeley and the Haas School of Business, click here.
6. Indiana University–Bloomington
A public school founded in 1820, Indiana University–Bloomington has an undergraduate population of nearly 40,000 students. With more than 8,000 student members of the Greek system and 750 student organizations, there’s something for everyone.
Freshmen live on campus for the first year and all students have access to the Indiana University Outdoor program. With access to whitewater rafting, hiking and rock climbing, Indiana University is an active student’s dream.
When you attend Indiana University for marketing, you’ll be enrolling in the Kelley School of Business. There, you’ll develop your analytical and problem-solving skills. Of course, you’ll get to exercise your creativity as well. Interested in Indiana University–Bloomington to pursue your degree in marketing? You can find more information about the program and the Kelley School of Business here.
7. University of North Carolina–Chapel Hill
University of North Carolina–Chapel Hill is a public school that was founded in 1789. It’s set on over 700 acres and has 18,500 undergraduate students. Almost 20 percent of the UNC Chapel Hill students belong to a fraternity or sorority. Nearly half of all undergraduate students choose to live on campus. Each class has at least 82 percent of students coming from North Carolina.
The beautiful Chapel Hill is considered one of the best college towns in the country. With live music, shopping, and nightlife, there’s plenty to keep you occupied when you aren’t in class.
Like other large universities, University of North Carolina–Chapel Hill is divided into separate schools based on subject area. If you’re planning on attending for a marketing degree, you’ll be enrolled in the Kenan-Flagler Business School. If you want to know more about the program and graduation requirements, you can check it all out here.
8. University of Virginia
A public school founded in 1819, the University of Virginia is home to more than 16,000 undergraduate students. Though the campus sits on more than 1,600 acres, only freshmen are required to live on campus. The University of Virginia has an active Greek system with 35 percent of students belonging to a fraternity or sorority.
With well-known sports teams and an average retention rate of 97 percent, UVA can claim more than just academic success. If you plan on attending UVA for a degree in marketing, you’ll enroll in the McIntire School of Commerce. Like what the University of Virginia is all about? You can read more details about their marketing program here.
9. St. Joseph’s University
Located in Philadelphia, St. Joseph’s University is a private school situated on 113 acres. Founded in 1851 and with just over 5,000 students, it is a Catholic university. St. Joseph’s University offers the Summer Scholars Program where students can conduct research while earning a stipend. With nearly 90 percent of students receiving financial assistance, the private school price tag doesn’t need to be a deal breaker.
When you attend St. Joseph’s University for a marketing degree, you’ll be enrolling in the Haub School of Business. With three majors and six minors in the department, you can customize your marketing education to reflect your interests. To find out more about the Haub School of Business and what they can offer you, click here for more information about their marketing program.
10. University of Wisconsin–Madison
The University of Wisconsin–Madison is a public school hosting nearly 32,000 students. Founded in 1848 and sitting on 936 acres, it regularly makes the list of most beautiful college campuses. Located on the shore of Lake Mendota and with 900 student organizations on campus, there’s plenty for students to do. With an active Greek system and a strong social scene, it is considered a top party school.
At the University of Wisconsin, though, it’s more than just partying. Notable graduates include Frank Lloyd Wright and Joyce Carol Oates. With highly ranked graduate programs and reasonable tuition rates, this school has plenty to offer.
If you pursue marketing at the University of Wisconsin, you’ll be enrolling in the Wisconsin School of Business. You’ll be able to choose if you want to focus on Marketing Research, Brand and Product or Supply Chain Management. If you’d like more information about the marketing program at University of Wisconsin–Madison, click here.
11. University of Southern California
A public university founded in 1880, the University of Southern California has an undergraduate population of nearly 19,000 students. The campus is 226 acres and set in Los Angeles’ Downtown Arts and Education corridor. The University of Southern California has 40 residence halls, though students are not required to live on campus.
The number of graduate students attending the University of Southern California outnumbers the number of enrolled undergraduate students. With more than 50 Greek chapters involving 20 percent of the student population, there is a thriving social scene. With more than a thousand on-campus organizations, you’ll find the community that’s right for you.
As a marketing student, you’ll be enrolled in the prestigious USC Marshall School of Business. Well-ranked, with a program that’s easily customizable, Marshall School of Business provides an excellent foundation for a future career. To learn more about the University of Southern California and the Marshall School of Business, click here.
12. University of Florida
Founded in 1853 and with a student population of 34,500, the University of Florida is a public university. Located in Gainesville on a 2,000-acre campus, there’s no shortage of activities available to students. With 15 percent of the students involved in one of the 60 Greek chapters on campus, the social scene is thriving. While freshmen are not required to live on campus, about 70 percent choose to do so.
Integrated with Oak Hammock—a retirement community—students have access to mentors and internships while enrolled at the University of Florida. It also boasts well-ranked graduate programs. As a student in the marketing department, you’d find yourself enrolled in the Warrington College of Business. You can click here for more information on what a marketing degree at the University of Florida would look like.
Marketing—the Key to Your Future in Business
Have big plans for making your way in the business world? Let it start with a strong marketing program. Wherever you go, a foundation in business and marketing is the leg up to the career you’ve been dreaming of. Don’t wait too long to get the application process started. Many schools work on rolling admissions, which means your early application can work in your favor.
Can’t decide which program to apply to? You don’t need to pick your favorite just yet. Choose your top selections and start submitting. You could be a marketing student before you know it.
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